Friday, July 26, 2013

Stanford Row ...Say Hi

As I said busy couple of months, and one month later I introduce Stanford Row.They introduced themselves to me about two months ago . They are about custom fit fashion, something a couple of my clients and readers would greatly appreciate. Their physical offices are in New Zealand and so for that you all do know they will be a favourite seeing as I'm on a mission to visit and perhaps work in New Zealand. As usual , in the coming weeks I will be reviewing the designs showcased on the site but as a way to welcome them, below is a short infor-pack an official press release:

The made to measure marketplace

Our vision is to fight the things that separate people from people
 - We believe mass production is one of the things that separates us
 - It's bad for people, it's bad financially and quite frankly, it's boring!

And we're going to do that whilst seeing clothes made that actually fit you and not a near guess

Clothing sizes were invented by industrialists in the 1800's 'as a crucial, and underappreciated, step in the mass production of garments' (Wikipedia)

Well we appreciate mass production for all it's given us, the shell suit, hoodies and clothes we have to replace every 3 months. Thanks, appreciated

Stanford Row is introducing you to a world of amazing designers, dressmakers and tailors from across the globe who are making quality garments and their making them to fit you!

It's true some of the garments you'll find here are more expensive than you'll find at the mall but they're likely to last a life time longer and be 100% more unique.So when you're ready to stop following come and join us
At Stanford Row we don't accept the thinking that you should fit your clothes. We believe your clothes should fit you.Do you ever get a vague feeling that there's something inherently wrong when looking longingly at a gorgeous dress knowing that you'll have to settle for it in a size that's sort of close to your body shape as long as you've embraced the fact that bits of you are doomed to poke out here and there or get lost somewhere in the show.

Here's  a quick history lesson, trust me this won't hurt :)

The clothing size format that you and I know was invented during the 1800's by industrialists (wiki) so they could maximise mass production and make more money (note: not so as we could look better).  

This brought us such wonders as the shell suit, the hoodie, and a million pairs of jeans that don't quite fit shoved to the back of our closets.  It worked for them of course, they made a fortune out of our mistakes and so-called imperfections (oh, and on the back of their sweat shop slaves).  And up until now, we've just gone along with it.

We expect to waste money on bad quality clothes that only sort of fit and only sort of express the look we have in mind.  We expect to be a certain 'size', a certain style, and if we're not, we squeeze ourselves into the mould and then pay for the privilege.

Well it's time to forget all this.  It's time to celebrate our bumps and curves and expect the clothes to conform to them, not the them way round. It's time to return to the joy of a garment well made, perfectly fitted, and gloriously unique made just for you.

Stanford Row is a fabulously new on-line marketplace with on site fitting room bringing hundreds and hundreds of designers all presenting their uniquely gorgeous clothes, all made to measure!  These are not big businesses, selling as much as they can for as little effort as they can get away with.  These are talented, creative, hard-working people from all over the globe, producing little miracles which are worth every cent.

Visit now and definitely register. Designers on Stanford Row will be sending me specials directly so I can give them to you and post this around, invite your friends and let's get on board with the revolution!

Visit now:
Where everything is made to you

So come, meet the creators, be a creator and share our dream to bring people together again.

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