LONDON FASHION WEEK SS 2014: PREEN

Preen is a pretty established brand. This collection has a lot of neon colours, cutout prints, asymmetry and some pretty street urban designs that I would definitely wear. I absolutely loved the shoes! The silver metallic top with yellow mini skirt was my absolute favourite though I loved so many pieces in this collection.

THE DESIGNERS: Justin Thornton and Thea Bregazzi have firmly established Preen as one of London's most distinctive and successful labels. They met when they were both eighteen in the Isle of Man where they grew up and began with a small boutique in London's Portobello in 1996. A sophisticated client base was soon established which today also include Scarlett Johansson, Sienna Miller, Kate Moss and Kirsten Dunst.

LONDON FASHION WEEK SS2014 JOHN ROCHA

John Rocha is of Chinese and Portuguese ancestry, born in Hong Kong before moving to the UK where he is largely known as an Irish designer. This was all about romance and evoking that ethereal feeling. I am usually wary of floral patterns but in this collection it makes you want to grab the outfits. The gowns are feminine and the detailing like the crotchet adds an interesting factor to them. The last dress which has a  mesh like detail was my favourite.

LONDON FASHION WEEK SS 2014 - Sister by Sibling

Sister by Sibling SS 2014 collection is one of those collections that makes me love London Fashion week. It's not a collection that everyone will love, like or even get but for those who have a sense of humour, a quirky one at least this was one fun collection. The brand has indeed grown from days of collections often described as bizarre to a level of sophistication while still retaining their signature playfulness.

DESIGNER NAMES: Sid Bryan, Joe Bates and Cozette McCreery

BACKGROUND: The designers come from Yorkshire, Leicester and London respectively. A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all. Before setting up SIBLING, the designers each worked for many brands and design houses, learning that it is “never as easy as it looks and most importantly that invaluable lesson in how not to do something. Also if all else fails: cup of tea, a nice biscuit and laugh!”

SIGNATURES: “On the SIBLING family tree SISTER is on the branch right next to brother SIBLING so you can expect colour, humour, sparkle and that everything will be knitted.”

TRADEMARK PIECE: “We like mutating classic, traditional knitwear designs or techniques so the Knit Monster Scare Isle comes to mind.”

IDEAL CLIENT: “A girl with a good sense of humour and a fun, happy attitude.”

THE COLLECTION: “Legendary stylist, Carlyne Cerf De Dudzeele and her inspirational juxtaposition of couture and sportswear in her shoots, lady sportswear in that American luxury way rather than gym kit, soft colours framed in black and Swarovski crystal elements.”

LONDON FASHION WEEK SPRING SUMMER 2014: ZOE JORDAN

London for some reason holds a fond place in my heart and I'm actually surprised that its taken me this long to do a fashion week review.

London as a city is such a melting pot of different cultures yet still retaining that British touch.  The designer information is from LFW official website,

DESIGNER NAME: Zoë Jordan

BACKGROUND: Zoë studied architecture, however her love for clothing construction prevailed and Zoë Jordan was launched in spring/summer 12.

SIGNATURES: "The coming together of the androgynous and the feminine, handsome and ethereal, structured and languid. Essentially, Zoë Jordan represents feminine swagger and a boyish insouciance."

IDEAL CLIENT: “She's the boys’ best friend and the girls’ confidante.”

TRADEMARK: "Beautifully tailored coats with a Savile Row influence."

THE COLLECTION: “For SS14 I have been inspired by the progression and evolution of 'luxury street wear'. This season I am trying to bring together some of the more popular themes and movements that have been the pulse over the last couple of decades of the fast-paced, urban, multicultural capital, London - that I am proud to call home. Elements from graffiti, 90s street art and urban wear seem to merge beautifully into the brands already core values of sharp cuts and structured pieces with a blend of soft tailoring and loosely fitted tees.”

FAVOURITE COLLECTION TO DATE: “I am not sure I have a favourite but for SS14 I have been re-visiting some of my own experiences and trends from the 90s, which is proving to be a lot of fun and a tad nostalgic!”

WHO EMBODIES THE SPIRIT OF YOUR BRAND? “Anyone who is confident in her approach to fashion and who is not afraid to show her femininity with an off-beat, boyish elegance.”


WALPOLE Awards for Excellence- Best Emerging British Luxury Brand- Finalist 2012

Shortlisted for the BFC/Vogue Designer Fashion Fund 2012

Below are looks from this collection that caught my eye:

I hated the shoes in this collection but i really dig this look!

I love white, I love tunic dresses so this was a win for me and the metallic detail just made this dress so cool

AUTUMN/WINTER FASHION WEEKS 2012

The 'Big Four' Fashion weeks are: New York,London, Milan and Paris Fashion weeks.The schedule begins with New York, followed by London, and then Milan, and ending the events in Paris. They are held semi-annually for all the four cities. The Autumn/Summer starting in February till March and the Spring/Winter starting in September till October. Paris Fashion Week dates may vary as the French Federation Council has a huge say in determining the same.

It is of interest to note that out of the four, three fashion weeks are in Europe leading credence to my belief that the continent is the fashion haven. There are other Fashion weeks of note but in the coming weeks I will be reviewing the big four.

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season. For anyone who is a die hard fashion enthusiast this is a culmination of the best mix of all aspect of fashion with its cauldron of all kinds of fashion professionals and stakeholders. My dream is to one day be so established in fashion that I will be able to attend the big four. It's actually weird because in my last year of campus while job hunting the big four meant the top four Auditing, Tax and consultancy Firms in the country. How the winds change...
So the images from each Fashion week from the four Cities: