LONDON FASHION WEEK SS 2014 - Sister by Sibling

Sister by Sibling SS 2014 collection is one of those collections that makes me love London Fashion week. It's not a collection that everyone will love, like or even get but for those who have a sense of humour, a quirky one at least this was one fun collection. The brand has indeed grown from days of collections often described as bizarre to a level of sophistication while still retaining their signature playfulness.

DESIGNER NAMES: Sid Bryan, Joe Bates and Cozette McCreery

BACKGROUND: The designers come from Yorkshire, Leicester and London respectively. A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all. Before setting up SIBLING, the designers each worked for many brands and design houses, learning that it is “never as easy as it looks and most importantly that invaluable lesson in how not to do something. Also if all else fails: cup of tea, a nice biscuit and laugh!”

SIGNATURES: “On the SIBLING family tree SISTER is on the branch right next to brother SIBLING so you can expect colour, humour, sparkle and that everything will be knitted.”

TRADEMARK PIECE: “We like mutating classic, traditional knitwear designs or techniques so the Knit Monster Scare Isle comes to mind.”

IDEAL CLIENT: “A girl with a good sense of humour and a fun, happy attitude.”

THE COLLECTION: “Legendary stylist, Carlyne Cerf De Dudzeele and her inspirational juxtaposition of couture and sportswear in her shoots, lady sportswear in that American luxury way rather than gym kit, soft colours framed in black and Swarovski crystal elements.”